Channel Sales Executive

Sales Executive – Schools & Channel Sales

Company: Mindful Minis Toys

Product: Giggle Pad – Educational Learning & Puzzle Product

Location: Hyderabad

Employment Type: Full-time

Experience: 1–3 years in Field Sales / B2B Sales / Channel Sales / School Sales / EdTech / Toys / FMCG / Educational Products

About the RoleWe are looking for a proactive and target-oriented Sales Executive – Schools & Channel Sales to drive the growth of Giggle Pad across Hyderabad.

The role involves extensive field visits to schools, preschools, therapy centres, educational institutions, toy stores and distributors, along with systematic follow-up of online leads generated through the website, WhatsApp, social media and other marketing campaigns.

The ideal candidate should be comfortable with field sales, meeting decision-makers, demonstrating products, developing distributor relationships and converting leads into orders.

• Key Responsibilities1. School & Institutional SalesVisit schools, preschools, activity centres and educational institutions across Hyderabad.
• Identify and meet Principals, School Owners, Coordinators, Counsellors and relevant decision-makers.
• Present and demonstrate Giggle Pad effectively.
• Understand the institution's requirements and identify suitable opportunities.
• Provide product samples/demos where required.
• Follow up with schools after demonstrations and samples.
• Convert interested schools into purchase orders.
• Develop institutional bulk-order opportunities.
• 2. Distributor & Dealer DevelopmentIdentify potential toy, stationery, educational-product and FMCG distributors/dealers in Hyderabad and surrounding areas.
• Meet distributors personally and present the Giggle Pad business opportunity.
• Explain pricing, margins, MOQ, product positioning and sales support.
• Onboard suitable distributors and dealers.
• Generate repeat orders from existing channel partners.
• Develop relationships with retailers and other channel partners.
• Track distributor activity and ensure that samples/products provided are being actively followed up.
• 3. Online Lead Follow-upFollow up with leads generated through:
• Website
• WhatsApp
• Instagram
• Facebook/Meta campaigns
• Google campaigns
• LinkedIn
• School enquiry forms
• Distributor enquiry forms
• Marketplace enquiries
• Call and WhatsApp prospects regularly.
• Understand customer requirements and move leads through the sales funnel.
• Schedule physical meetings and product demonstrations.
• Maintain proper follow-up until the lead is converted, rejected or closed.
• 4. Sales DemonstrationsConduct product demonstrations for schools, distributors, retailers and institutional buyers.
• Clearly communicate Giggle Pad's educational and engagement benefits.
• Explain pricing, commercial terms and ordering process.
• Collect feedback and objections from prospects.
• Communicate market feedback to the management/marketing team.

5. Sales Follow-up & ConversionMaintain a structured pipeline:

New Lead → Contacted → Qualified → Meeting Scheduled → Demo → Sample → Negotiation → Order → Repeat Order

• Ensure no qualified lead remains unattended.
• Follow up systematically rather than relying on one-time calls.
• Maintain accurate next-follow-up dates.
• Track reasons for lost opportunities.
• Reactivate old leads periodically.
• 6. Market DevelopmentIdentify new schools, preschools, therapy centres, distributors and retailers.
• Build a database of prospective customers.
• Identify new territories and sales opportunities.
• Monitor competitor products, pricing and market activity.
• Provide regular feedback on customer preferences and objections.

Daily ResponsibilitiesThe candidate is expected to:

• Make outbound calls to qualified leads.
• Follow up with existing prospects.
• Conduct school/distributor field visits.
• Demonstrate Giggle Pad.
• Generate new leads through field activity.
• Update CRM/Google Sheets every day.
• Schedule next follow-ups.
• Report daily activities and sales pipeline.

Expected Field ActivityThe role requires significant field work within Hyderabad.

Typical activity targets may include:

• 5–8 field meetings/visits per day
• 20–30 meaningful calls per day
• Daily WhatsApp follow-ups
• 10–15 new qualified prospects added per week
• Regular distributor and school visits
• Weekly pipeline review with management

Targets can be adjusted based on territory and lead availability.

• Candidate ProfileMust Have1–3 years of sales experience.
• Strong communication and interpersonal skills.
• Comfortable making cold calls and follow-up calls.
• Willingness to travel across Hyderabad.
• Ability to meet school management and business owners.
• Good negotiation and persuasion skills.
• Basic Excel/Google Sheets knowledge.
• Comfortable using WhatsApp for business communication.
• Strong follow-up discipline.
• Two-wheeler and valid driving licence preferred.

Preferred ExperienceExperience in any of the following will be an advantage:

• Educational products
• EdTech
• Toys
• School supplies
• Stationery
• FMCG
• Retail distribution
• B2B sales
• School sales
• Distributor/channel sales

Key Performance Indicators (KPIs)Performance will be measured on both activity and revenue, including:

1. Number of school meetings
2. Number of distributor meetings
3. Qualified leads contacted
4. Product demonstrations conducted
5. Samples converted into orders
6. New schools acquired
7. New distributors/dealers acquired
8. Monthly sales revenue
9. Number of units sold
10. Repeat orders
11. Lead-to-order conversion rate
12. Follow-up completion rate
13. CRM/data accuracy

ReportingThe Sales Executive will report to the Sales/Business Head and provide:

• Daily activity report
• Weekly sales pipeline
• School visit report
• Distributor development report
• Lead conversion report
• Lost-lead analysis
• Market feedback

CompensationFixed Salary: ₹25,000–₹45,000 per month

Travel Allowance: As per company policy

Incentives: Performance-based sales incentives

The final compensation can be structured as:

Fixed Salary + Travel Allowance + Monthly Sales Incentive + New Distributor Incentive + Target Achievement Bonus

Ideal CandidateWe are looking for someone who is:

• Energetic and self-motivated
• Comfortable with field sales
• Strong at relationship building
• Persistent with follow-ups
• Comfortable approaching new customers
• Target-oriented
• Able to work independently
• Interested in building a new brand and market

Key ObjectiveBuild Giggle Pad's school and distributor network across Hyderabad, convert online leads into customers, and consistently generate new B2B and institutional sales.