Head Of Sales, Marketing & Business Development — RTC Products (B2B & B2C)

About ODOD GROUPODOD GROUP is a Hyderabad-based food company with operating entities in India (ODOD Enterprises Private Limited) and the USA (ODOD LLC). We make shelf-stable, retort-packed Ready-to-Cook (RTC) Indian and Indo-Chinese gravies, bases, toss sauces and marinades — no cold chain, 12–18 month shelf life, FSSAI and FDA compliant. We sell under two brands:

• AVENOR — 1 kg foodservice packs for restaurants, cloud kitchens, caterers, distributors and co-manufacturers.
• MITRA — 285 g retail packs for consumers through modern trade, quick-commerce, ethnic grocery and online.

We already supply customers in the USA and are opening the UK and Europe. We are now hiring one leader to own revenue across both brands.

Purpose of the roleOwn the full commercial engine for the RTC line — sales, marketing and business development — across B2B (AVENOR) and B2C (MITRA), in India and export markets. The priority order is clear: build AVENOR's B2B revenue first as the volume and cash base, and grow MITRA alongside it through partner channels, scaling consumer marketing once B2B revenue covers the fixed costs.

• Key responsibilities1. Commercial strategy and planningBuild and own the annual revenue plan by brand, channel and country, with monthly targets.
• Decide channel priorities and sequencing (B2B before B2C; which markets, which customer segments, which SKUs).
• Set and protect pricing: separate price ladders for AVENOR (per kg) and MITRA (per pack) so one channel never undercuts the other.
• Report monthly to the MD and executive team on pipeline, revenue, margin and marketing spend.
• 2. B2B sales — AVENOR (primary focus)Personally open and close key accounts: restaurant groups, cloud kitchens, caterers, airline/rail/airport caterers, foodservice distributors and co-manufacturers.
• Start with Indian restaurants (Hyderabadi and South Indian first, bars attached) in the UK/EU and USA, then expand to non-Indian kitchens using toss sauces and marinades as the entry product.
• Appoint and manage distributors and importers in each market; negotiate terms, minimum orders, exclusivity and payment.
• Run chef trials, sampling and menu-development support; turn trial kitchens into repeat monthly orders.
• Build a repeatable outbound sales process (lead lists, CRM, follow-up cadence) that a small team can run.
• 3. B2C growth — MITRA (secondary, partner-led)Win and manage listings on quick-commerce (Zepto, Blinkit, Instamart), modern trade and ethnic grocery chains in India and abroad.
• Work through distributors and marketplace partners rather than heavy own-brand advertising in the first phase.
• Own the D2C website and marketplace storefronts (Amazon, etc.) once the budget is released; manage agencies for performance marketing.
• Use B2B proof ("used by X restaurants") as the core of the MITRA consumer story.
• 4. Marketing and brandOwn brand positioning, messaging and visual consistency for AVENOR and MITRA — the two brands must never be mixed in B2B or B2C materials.
• Produce sales tools: catalogues, price lists, chef sample kits, pitch decks, website content, trade-show material.
• Plan and run trade shows and buyer meetings (e.g. SIAL, Gulfood, Anuga, Fancy Food Show) and follow up every lead to close.
• Manage digital presence, content and PR with a lean in-house team plus freelancers/agencies.
• Track marketing spend against revenue and cut what does not convert.
• 5. Business development and partnershipsIdentify and sign strategic partners: EU/UK co-manufacturers, private-label buyers, airline/rail caterers, ready-meal brands and large distributors.
• Lead commercial negotiations and contracts with legal/finance support.
• Feed market insight back to R&D (new SKUs, flavour localisation, pack sizes, dairy/allergen formats for each market).
• 6. Team and systemsHire, train and manage a lean sales and marketing team (inside sales, key-account managers, marketing executive) in India and market-based reps abroad.
• Own the CRM (Zoho) — pipeline hygiene, forecasting and reporting.
• Coordinate with operations, export documentation and finance so that orders ship on time and get paid on time.

Key results (first 12 months)

AreaTarget: AVENOR B2BActive, repeat-ordering accounts in UK/EU and USA; monthly revenue covering plant and fixed costs by month 12

Distribution: Signed distributor/importer in at least 3 markets (e.g. UK, one EU country, USA)

MITRA B2C: Live on at least 2 quick-commerce/modern-trade platforms in India and 1 retail channel abroad

Pipeline: CRM fully in use; documented sales process; forecast accuracy within ±15%TeamCore sales & marketing team hired and delivering against targets

MarginGross : margin by channel tracked monthly and held at agreed floors

Who we are looking for

Must have

• 10+ years in food & beverage sales/marketing, with at least 5 years leading both B2B (foodservice/HoReCa/distribution) and B2C (retail/e-commerce) revenue.
• Proven record of opening new markets and signing distributors or key accounts, ideally in the USA, UK or Europe.
• Hands-on closer — comfortable doing the first 50 sales calls personally before building a team.
• Strong understanding of pricing, margins, trade terms and channel conflict.
• Experience with sauces, gravies, ready meals, spices or similar packaged Indian food is a strong advantage.
• Comfortable with CRM, digital marketing tools and data-led decision making.
• Willing to travel internationally for extended periods (trade shows, market visits).

Good to have

• Existing network among Indian restaurant owners, foodservice distributors or ethnic grocery buyers abroad.
• Experience with export, FDA/FSSAI labelling or quick-commerce onboarding.
• MBA or equivalent.

How you work

• Builder mindset — you prefer a blank sheet and a small budget to a big team and a big budget.
• Clear, plain communicator who can simplify for chefs, buyers and the board alike.
• Owns numbers, not activities; reports in revenue and margin, not meetings held.

CompensationCompetitive fixed salary plus performance-linked incentive tied to revenue and margin targets. Equity/ESOP participation may be considered for the right candidate.

How to applySend your CV and a one-page note on how you would approach the first 90 days to sb@ododgroup.com with the subject line "Head of Sales & Marketing — RTC".