Admission Counsellor

JOB DESCRIPTION Admission Counsellor – GD Goenka Healthcare Academy

Job Title: Admission Counsellor

Department: Admissions & Student Counselling

Location: Bhawarkua, Indore, Madhya Pradesh

Employment Type: Full-Time

Salary: 13,000 to 18,000

Reporting To: Centre Head / Academy Director

1. Job ObjectiveTo guide students in selecting suitable healthcare courses based on their qualifications, interests, career goals, and eligibility; convert prospective student enquiries into confirmed admissions; and achieve the academy's admission targets.

2. Key Responsibilities

A. Student Counselling & Course Guidance

• Counsel students and parents on healthcare courses, including MLT, OTT, and other programmes, covering eligibility, duration, fees, career prospects, internships, and further education.
• Understand students' educational backgrounds and aspirations to recommend suitable courses.
• Explain admission procedures, documentation requirements, and provide accurate pre-enrolment information.
• Address concerns regarding fees, course duration, career prospects, and related matters professionally.

B. Lead Management & Admission Conversion

• Handle walk-in, telephone, WhatsApp, website, referral, and other admission enquiries.
• Contact and regularly follow up with prospective students, prioritising genuine leads through a systematic schedule.
• Maintain an updated database of enquiries, follow-up status, pending admissions, and conversions.
• Convert suitable prospects into enrolled students and achieve assigned monthly and annual admission targets.

C. Admission Processing

• Explain the admission process, assist with application forms, verify educational documents, and ensure all required records are collected.
• Guide students through fee payment procedures and coordinate with the accounts team and management for payment and admission confirmation.
• Maintain accurate records of applications, enrolled students, pending admissions, and documentation.

D. Marketing & Student Outreach

• Reach out to Class 12 students, graduates, and other eligible candidates.
• Participate in school visits, career guidance seminars, education fairs, and promotional activities.
• Support admission campaigns, generate enquiries through outreach and follow-up initiatives, and build relationships with students, parents, and educational institutions.

E. Reporting & Performance Tracking

• Record daily calls, enquiries, counselling sessions, follow-ups, and admissions.
• Submit daily and weekly reports, track lead-to-admission conversion rates, and identify reasons for unsuccessful admissions.
• Work consistently toward monthly and annual admission targets.
• 3. Required Skills & QualificationsGraduate in any discipline; backgrounds in management, commerce, science, or education are preferred.
• Experience in educational counselling, admissions, telecalling, or education marketing is an advantage.
• Excellent communication and interpersonal skills, with fluency in Hindi and working knowledge of English preferred.
• Strong convincing, negotiation, student-handling, and follow-up skills.
• Basic computer proficiency, including MS Excel, email, WhatsApp, and student database management.
• Target-oriented, confident, disciplined, proactive, and willing to participate in field visits and promotional activities.

4. Key Performance Indicators (KPIs)Performance will be evaluated based on:

1. Enquiries handled and prospective students contacted.
2. Counselling sessions and follow-ups completed.
3. Confirmed monthly admissions and lead-to-admission conversion rate.
4. Achievement of monthly admission targets.
5. Accuracy of student records and admission documentation.
6. Quality of counselling and student satisfaction.

5. Ideal Candidate ProfileA confident, persuasive, and responsible professional who understands students' career aspirations, recommends suitable healthcare courses, builds trust with students and parents, and converts genuine enquiries into confirmed admissions. The candidate should be comfortable working with targets and take responsibility for the academy's admission growth.

• 6. Important Employment ExpectationsMaintain professional behaviour and confidentiality when dealing with students and parents.
• Provide truthful and accurate information about courses and career opportunities.
• Do not make unauthorised promises regarding placements, salaries, internships, or job guarantees.
• Follow up consistently and work collaboratively with the marketing team and academy management.

7. Performance ExpectationsThe Admission Counsellor is expected to own the complete admission journey, from the initial enquiry through counselling, follow-up, application processing, and confirmed enrolment.

Our goal is not just to generate enquiries, but to convert suitable students into successful healthcare professionals.