Counter Sales Executive

A Counter Sales Executive handles direct, face-to-face transactions with retail or wholesale customers at a counter. They serve as the primary link between the customer and the product, responsible for driving immediate sales, managing inventory at the counter, and delivering strong customer service.

Job Title: Counter Sales Executive / Retail Sales Associate

Reports To: Store Manager / Sales Supervisor

Key Responsibilities

• Direct Sales & Customer Interaction: Greet walk-in customers, understand their requirements, present suitable products, recommend add-ons or upsells, and close sales.
• Order Processing & Billing: Handle cash registers, POS systems, credit card transactions, digital payments, and issue accurate receipts/invoices.
• Inventory & Stock Management: Monitor counter stock levels, replenish merchandise from the stockroom, display products neatly, and assist in physical inventory audits.
• Product Knowledge: Stay updated on product features, specifications, prices, promotional offers, and return/warranty policies to guide customers accurately.
• Issue Resolution: Handle customer inquiries, product returns, exchanges, or complaints calmly and escalate complex issues to senior management when necessary.

Required Skills & Qualifications

Skill CategorySpecific RequirementsEducationHigh school diploma / Higher Secondary degree (Bachelor’s preferred for specialized industries like pharmaceuticals or electronics)Experience0 to 3 years in retail sales, customer service, or counter operations