Sales Executive – Retail & Business Development

About Seneca:

Seneca is a growing brand in the tiles, sanitaryware and building materials industry. We are looking for proactive Sales Executives who can drive business growth through showroom sales, customer engagement, dealer acquisition and market development.

Role & Responsibilities:

The candidate may be assigned to showroom sales, field sales or a combination of both, depending on business requirements.

1. Showroom Retail Sales

• Customer Engagement: Attend to walk-in customers, understand their requirements, preferences and budgets.
• Product Knowledge & Demonstration: Develop a thorough understanding of Seneca's latest product range, including tile designs, sizes, finishes, specifications and applications, and effectively explain these to customers.
• Consultative Selling: Help customers make informed purchase decisions by understanding their requirements, suggesting suitable products and explaining the differences between available options.
• Sales Conversion: Generate quotations, follow up on enquiries and convert prospective customers into orders.
• Customer Relationship Management: Build and maintain relationships with customers throughout the sales process to encourage repeat business and referrals.

2. Field Sales & Business Development

• Dealer Acquisition: Identify and onboard new tile retailers, sanitaryware dealers, distributors and other potential business partners like architects and contractors.
• Market Development: Explore assigned territories, identify business opportunities and expand Seneca's presence in the local market.
• Dealer Relationship Management: Build strong relationships with existing dealers, understand their requirements and generate repeat business.
• Market Intelligence: Track competitor brands, pricing, product offerings and market trends. Share relevant insights with the management.
• Sales Generation: Generate enquiries, follow up with prospective customers, negotiate commercial terms and convert opportunities into orders.

3. Sales Coordination & Reporting

• Sales Pipeline Management: Maintain accurate records of customer interactions, enquiries, quotations and orders, ensuring that every sales opportunity is tracked.
• Order & Payment Follow-ups: Proactively follow up on pending orders, deliveries, outstanding payments and customer requirements to ensure timely closure.
• Internal Coordination: Coordinate with inventory, warehouse and accounts teams to ensure product availability, smooth order processing and timely fulfilment.
• Sales Performance Tracking: Regularly monitor and report sales performance, customer conversions, field visits and pending opportunities, highlighting areas requiring attention.
• Customer Issue Resolution: Coordinate with relevant teams to address customer complaints, order discrepancies and delivery-related issues promptly.

Candidate Requirements 

• Education: Graduate
• Experience: Fresher to 5 years (experience in tiles, sanitaryware, building materials or retail sales is a plus)
• Must have own two-wheeler and a valid driving licence
• Languages: Hindi and English
• Good communication skills with customers
• Willingness to travel for market visits.
• Basic commercial understanding of pricing, margins and sales.
• Comfortable using smartphones, computers and digital tools.

Salary: 

• ₹20,000 – ₹25,000 per month + incentive (₹2,000 - ₹5,000) based on performance

Petrol/Travel allowance: 

• Paid as per site visits

Working Hours: 

• 9:30 AM – 7:00 PM. Sundays involve half-day working, with the last Sunday of each month off.

Openings: 4

Interview: 2 Rounds (Online + Offline), Details will be shared with shortlisted candidates.

Preferred Qualities:

We particularly value candidates who demonstrate:

• Sales Instinct: Ability to understand customer needs, identify buying signals and convert enquiries into actual sales.
• Street Smartness: Ability to identify business opportunities, approach unfamiliar customers and navigate local markets.
• Relationship Intelligence: Ability to build trust and maintain long-term relationships with customers and dealers.
• Commercial Acumen: Understanding that profitable sales, collections and repeat business matter more than simply pushing products.
• Ownership Mindset: Taking responsibility for assigned customers, sales targets and business opportunities without constant supervision.
• Follow-up Discipline: Consistently following up on enquiries and prospective customers instead of allowing opportunities to go cold.
• Learning Agility: Willingness to learn about tiles, sanitaryware, product specifications, applications and industry trends.

We are looking for individuals who can understand customers, build relationships, identify opportunities and take ownership of sales growth — whether inside the showroom or out in the market.