Sales Executive

JOB DESCRIPTION - SALES EXECUTIVE

Position Title: Sales Executive — Plotted Developments & Villa Projects

Reports To: Sales Manager / Sales Head / Founder 

Location & Travel: Site-based with mobility across assigned project(s);home office not permitted on working days 

Employment Type: Full-time | Field role | Weekend availability required (site visits peak on weekends) 

ROLE SUMMARY  

The Sales Executive is responsible for converting site visitors into paying customers. The role begins the moment a customer steps onto the site and ends only when the booking is registered, the loan is disbursed, and the customer relationship is intact. The executive owns the full customer journey — from the first site walk to pitch delivery, objection handling, price negotiation, booking documentation, loan facilitation, and post-booking follow-up. With 10 active projects across 4 districts, each executive is expected to maintain deep product knowledge, strong customer empathy, and airtight CRM discipline. This is a high-accountability, field-first role where results are the ultimate measure. 

Key Responsibilities 

A. Customer Attendance & Site Visit Management 

• Receive every site visitor with a structured welcome protocol aligned to the company brand standard. 

• Conduct a pre-visit discovery call (with the telecaller) to understand the customer's budget, intent, and project preference before the visit. 

• Execute the approved site-walk choreography: welcome, needs assessment, site tour, pitch, objection handling, and closing sequence. 

• Ensure every customer leaves the site with a clear next step — follow-up date, loan pre check, or booking agreement. 

• Log every site visit in the CRM within the same day — including visit notes, customer interest level, and next action. 

B. Customer Conversion & Closing 

• Convert site visitors into bookings using the approved pitch framework, objection handling scripts, and closing techniques. 

• Handle standard objections: pricing vs competitor, location concerns, timeline hesitation, RERA queries, and resale value doubts. 

• Negotiate within the approved discount band; escalate beyond that threshold to the Sales Manager or Sales Head. 

• Collect booking amount and documentation as per the company's booking SOP; co ordinate with admin for agreement preparation. 

• Achieve the monthly booking target assigned by the Sales Head.

C. Loan Follow-Up & Facilitation 

• Assess customer loan eligibility during or immediately after the site visit — income, employment type, credit profile basics. 

• Connect customers with the company's tied-up banks and NBFCs for home loan / plot loan processing. 

• Track loan application status for every booked customer — from submission to sanction to disbursement. 

• Follow up with the bank relationship manager on pending applications at least twice per week. 

• Update loan status in the CRM and flag any at-risk applications to the Sales Head immediately. 

• Ensure no booking is lost due to loan processing delays — proactively manage alternate bank options. 

D. Post-Visit & Post-Booking Follow-Up 

• Call every site visitor who did not book within 24 hours of the visit — warm follow-up with specific next step. 

• Follow up with unconverted visitors at day 3, day 7, and day 14 with personalised messages or calls. 

• For booked customers: maintain relationship through registration, loan disbursement, and handover milestones. 

• Reduce post-booking cancellations by staying in regular contact and resolving concerns proactively. 

• Track all follow-ups in CRM — no open lead or open booking should go untouched for more than the defined SLA. 

E. CRM, Reporting & Process Discipline 

• Update CRM for every customer interaction — visit, call, WhatsApp, and email — on the same day. 

• Submit daily sales activity report: visits handled, pitches done, follow-ups made, bookings closed, loan updates. 

• Participate in daily morning huddles and weekly performance reviews with the Sales Manager

• Attend monthly roleplay certification and skill-building sessions without exception. 

• Maintain site cleanliness and collateral readiness (brochures, scale models, layout boards) at all times.

F. Product Knowledge & Brand Representation 

• Maintain up-to-date knowledge of all 10 active projects — pricing, layout, USPs, approvals, and infrastructure status. 

• Represent the company brand at all times — appearance, communication, and commitment standards. 

• Collect and pass on genuine customer feedback on product, pricing, and location to the Sales Head after every visit. 

• Co-ordinate with the telecalling team daily to align on incoming visit schedule and customer context. 

Required Skills & Attributes

Skill / Attribute Standard RequiredCommunication Fluent Tamil; conversational English; confident body language on sitePersuasion & Closing Ability to move a hesitant customer from 'thinking' to 'booked' in 1–2 visitsProduct Knowledge Deep familiarity with all active projects — layout, pricing, approvals, USPsObjection Handling Handle 5–7 standard objections without script deviation or escalationLoan Facilitation Basic understanding of plot/home loan process; relationship with bank RMsFollow-Up Discipline Zero tolerance for dropped follow-ups; all commitments honoured on timeCRM Literacy Accurate, same-day CRM updates for every customer interactionCustomer Empathy Read customer signals; adapt pitch to budget and emotional stageResilience Handle rejection from multiple no-shows and non-converters in a single dayPresentation Professional appearance; site kept ready; collaterals organised at all times

Preferred Background 

• 2–5 years of field sales experience, preferably in real estate (plotted / villa / residential).

• Prior experience handling customers at site — not just phone or office-based sales. 

• Exposure to home loan / plot loan co-ordination with banks or NBFCs is a strong advantage. 

• Experience in a performance-marketing-led sales environment (high lead volume, structured CRM). 

• Local candidates preferred for district-specific assignments — knowledge of local market and land value dynamics. 

• Salary will be 15000-25000 (Based on experience ) 

Reporting Structure

Direction Stakeholder CadenceReports To Sales Manager / Sales Head Daily huddle | Weekly 1:1 | Monthly reviewCo-ordinates With Telecalling Team Daily — pre-visit briefing and post visit feedbackCo-ordinates With Bank / NBFC Relationship Managers 2x per week — loan status follow upCo-ordinates With Admin / Documentation Team As required — booking docs, agreement prepData Flows To CRM, Daily MIS, Sales Head  DashboardReal-time CRM | Daily MIS | Weekly report