Business Development Executive (BDE)

We are looking for an enthusiastic and target-driven Software Sales Executive who can identify potential customers, generate qualified leads, conduct product demonstrations, and convert prospects into paying customers.

Key Roles & Responsibilities

1. Lead Generation & ProspectingIdentify potential customers through LinkedIn, online research, business directories, cold calling, email campaigns, and networking.

• Generate qualified leads for the company's software products and services.
• Reach out to business owners, sales managers, corporate clients, and decision-makers.
• Identify customer requirements, business challenges, and software needs.
• Maintain a healthy pipeline of prospective customers.

2. Software Sales & Product DemonstrationsUnderstand the company's software products, features, pricing, and business benefits.

• Explain software solutions to prospective customers.
• Conduct online and offline product demonstrations.
• Understand customer requirements and recommend suitable software solutions.
• Prepare and share product presentations, quotations, and proposals.
• Handle customer questions, objections, and pricing discussions.

3. Sales Conversion & Revenue GenerationFollow up with interested prospects and convert leads into paying customers.

• Achieve monthly and quarterly sales targets.
• Negotiate pricing and commercial terms within company guidelines.
• Coordinate with management for final deal closure.
• Identify opportunities for subscription upgrades, renewals, and additional sales.
• Build long-term relationships with customers.

4. CRM Management & ReportingMaintain accurate lead records in CRM software or Excel.

• Track calls, meetings, demonstrations, follow-ups, and sales conversions.
• Prepare daily and weekly sales activity reports.
• Monitor pending quotations and customer responses.
• Share customer feedback and market insights with management.

5. Client Relationship ManagementDevelop and maintain professional relationships with existing and potential customers.

• Coordinate with technical and support teams for product-related queries.
• Ensure smooth communication during customer onboarding.
• Identify opportunities for repeat business and referrals.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, IT, or a related field.
• 1–3 years of experience in software sales, IT sales, SaaS sales, or B2B sales.
• Good understanding of software products and subscription-based business models.
• Strong verbal and written communication skills in English and Hindi.
• Experience in cold calling, lead generation, and client follow-ups.
• Ability to conduct product demonstrations and explain technical products in simple language.
• Strong negotiation, presentation, and relationship-building skills.
• Familiarity with CRM tools, Excel, and Google Sheets.
• Self-motivated, target-oriented, and capable of working independently.
• Preferred Candidate ProfilePrevious experience selling B2B software, SaaS subscriptions, CRM solutions, or mobile applications.
• Experience communicating with business owners, managers, and corporate decision-makers.
• Ability to handle the complete sales cycle from lead generation to deal closure.
• Comfortable with outbound calling, LinkedIn prospecting, and online demonstrations.
• Experience with domestic and international clients will be an added advantage.