Telecaller

Job Description – Telecaller / Lead Generation ExecutiveIndustry: Digital Marketing

Employment Type: Full-Time

Location: Mumbai

Job SummaryWe are looking for a confident and result-oriented Telecaller / Lead Generation Executive to generate and follow up on business leads for our digital marketing services.

The candidate will be responsible for calling prospective clients, understanding their business requirements, explaining our services, qualifying leads, and scheduling meetings for the sales team.

• Key ResponsibilitiesMake outbound calls to prospective clients from provided databases and leads.
• Contact business owners, decision-makers, marketing teams, schools, colleges, institutes, brands, and other potential clients.
• Understand the client’s current marketing requirements and challenges.
• Explain our digital marketing services in a simple and professional manner.
• Generate qualified leads and schedule meetings with interested prospects.
• Follow up consistently with warm, cold, and pending leads.
• Reconnect with old leads and inactive enquiries.
• Send basic company information, portfolios, service details, and meeting links through WhatsApp or email.
• Coordinate with the sales and digital marketing teams for client meetings and proposals.
• Maintain proper records of every call, follow-up, and client response.
• Update CRM, Excel sheets, or lead management systems regularly.
• Achieve daily, weekly, and monthly calling and meeting targets.

Digital Marketing Services to Be PromotedThe telecaller should be able to introduce services such as:

• Social Media Marketing
• Meta Ads
• Google Ads
• Performance Marketing
• Search Engine Optimisation (SEO)
• Website Design & Development
• Branding & Graphic Design
• Content Creation
• Photography & Videography
• Reels & Video Production
• Lead Generation Campaigns
• Email Marketing
• WhatsApp Marketing
• Online Reputation Management
• Digital Marketing Strategy

Lead QualificationThe candidate should collect basic information such as:

• Client / Company Name
• Contact Person
• Business Type
• Current Marketing Activities
• Services Required
• Approximate Marketing Budget
• Current Agency, if any
• Expected Timeline
• Decision-Maker Details
• Preferred Meeting Date & Time
• Candidate Requirements12th Pass / Graduate.
• Previous experience in telecalling, sales, lead generation, or business development preferred.
• Experience in a digital marketing agency will be an added advantage.
• Freshers with strong communication skills may also apply.
• Good communication skills in English and Hindi.
• Marathi will be an advantage.
• Strong convincing and follow-up skills.
• Comfortable speaking with business owners and senior decision-makers.
• Basic knowledge of digital marketing services.
• Basic knowledge of Excel, Google Sheets, WhatsApp, email, and CRM.
• Target-oriented and disciplined.
• Key SkillsTelecalling
• Cold Calling
• Lead Generation
• Appointment Setting
• Sales Follow-Up
• Client Communication
• CRM Management
• Digital Marketing Knowledge
• Business Development
• Lead Qualification

Key Performance IndicatorsPerformance will be measured based on:

• Number of calls made
• Number of connected calls
• Qualified leads generated
• Meetings booked
• Follow-ups completed
• Proposals generated from meetings
• Lead-to-meeting conversion rate
• Meeting-to-client conversion rate
• Database accuracy

Ideal CandidateThe ideal candidate should be confident, energetic, persuasive, and comfortable working with targets.

They should be able to understand a prospect’s business requirement, create interest in our digital marketing services, and successfully convert conversations into qualified meetings for the sales team.