Business Development Executive (BDE)

JOB DESCRIPTION

Business Development Executive – Solar Sales

Company: Sahara Solar

Department: Sales & Business Development

Job Type: Full-Time

Role: Business Development Executive

About the Role

Sahara Solar is looking for an energetic and target-oriented Business Development Executive to generate new business opportunities through field activities, local market visits, customer interactions and digital lead follow-ups.

The candidate will be responsible for generating leads, fixing customer meetings, conducting site visits and presentations, and converting prospects into confirmed solar projects.

Key Responsibilities

1. Field Lead Generation

- Visit areas around existing Sahara Solar installation sites and identify potential residential and commercial customers.

- Conduct door-to-door / walk-in market activities to create awareness about rooftop solar and generate new leads.

- Interact directly with homeowners, business owners and potential customers.

- Explain the benefits of solar energy, available schemes/subsidies and Sahara Solar's solutions.

- Collect customer details and qualify leads based on their requirement and interest.

- Take a suitable appointment/date for a detailed discussion or meeting with interested customers.

2. Lead Follow-Up & Meeting Scheduling

- Follow up with generated leads regularly.

- Understand the customer's electricity consumption, requirement and budget.

- Schedule customer meetings and site visits.

- Maintain proper follow-up until the lead is converted or closed.

3. Customer Meeting & Sales Presentation

- Visit the customer's site/home for a face-to-face meeting.

- Conduct a professional solar presentation explaining:

- Solar system benefits

- System capacity and generation

- Project cost

- Subsidy/scheme benefits, wherever applicable

- Savings and ROI

- Installation process

- Product quality and warranty

- Understand customer objections and provide appropriate solutions.

- Negotiate and convince customers to proceed with Sahara Solar.

4. Digital Lead Conversion

- Sahara Solar will also provide digital-generated leads to the BDE.

- Call assigned leads and understand their solar requirements.

- Build customer interest and schedule a meeting/site visit.

- Visit the customer and provide a complete solar presentation.

- Follow up with the customer and convert digital leads into confirmed sales.

5. Sales Conversion & Target Achievement

- Convert qualified leads into confirmed solar projects.

- Achieve monthly lead generation, meeting and sales targets.

- Maintain a healthy sales pipeline.

- Ensure timely follow-up with every assigned lead.

- Coordinate with the internal team for documentation, loan/subsidy process, installation and project execution after booking.

Daily Work Responsibilities

- Field market visits and lead generation

- Door-to-door / walk-in activities

- Customer interactions

- Calling and following up on digital leads

- Appointment and meeting scheduling

- Customer site visits

- Solar presentations

- Negotiation and objection handling

- Lead follow-up

- Sales closure

- Daily reporting of activities and lead status

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Number of fresh leads generated

- Number of customer meetings scheduled

- Number of site visits/presentations conducted

- Follow-up efficiency

- Lead-to-meeting conversion

- Meeting-to-sale conversion

- Monthly sales/booking target achievement

- Overall revenue generated

Candidate Profile

- Good communication and interpersonal skills

- Confident and energetic personality

- Willingness to work in the field

- Comfortable with door-to-door and market activities

- Good convincing and negotiation skills

- Sales-oriented and target-driven approach

- Basic knowledge of smartphones, WhatsApp and calling

- Prior experience in sales, field sales, real estate, telecom, banking, insurance or solar industry will be an advantage

- Freshers with strong communication skills and a willingness to learn may also apply

What We Expect

The ideal candidate should be someone who is comfortable meeting new people, generating opportunities from the market, taking appointments, conducting presentations and closing sales.

This role requires a combination of Field Sales + Lead Generation + Customer Meetings + Digital Lead Conversion + Business Development.

Career Opportunity

High-performing candidates will have opportunities for:

- Performance-based incentives

- Salary growth

- Team Leader opportunities

- Sales management roles

- Long-term career growth within Sahara Solar

Important

This is a field-oriented sales position. The candidate should be comfortable travelling locally, meeting customers personally and actively generating business from the market.

If you are confident, target-oriented and enjoy meeting people and closing sales, this opportunity is for you.