Sales Manager

SUNSHINE ENGINEERING SOLUTION ,NAGPUR 

• Role: Sales Manager (B2B & B2C)

• Location: [Nagpur/Region]

• Experience Required: 3 to 7+ years in solar/renewable energy sales

• Team Handling Experience: Minimum 2+ years of managing field sales executives, sales 

Key Responsibilities

1. Team Management & Leadership

• Lead and Mentor: Supervise, train, and motivate a combined team of B2B sales executives, B2C field representatives, and telecallers.

• Target Setting: Allocate daily, weekly, and monthly sales targets (revenue and unit metrics) across B2B and B2C channels.

• Field Coaching: Conduct joint field visits with team members to support high-value customer meetings, technical pitches, site surveys, and closures.

• Performance Tracking: Review the sales pipeline, lead conversion rates, and activity metrics regularly using CRM tools.

2. B2B Sales (Commercial, Industrial & Channel Network)

• Channel Expansion: Onboard new solar dealers, distributors, channel partners, and EPC contractors to expand regional market share.

• Enterprise & MSME Acquisition: Target commercial and industrial (C&I) clients, factories, educational institutions, and societies for rooftop or captive solar PV installations.

• Complex Negotiations: Handle commercial proposals, techno-commercial evaluations, PPA (Power Purchase Agreement) or capital-lease financing models, and long-term contracts.

• Stock & Supply Chain Coordination: Ensure optimal stock availability and secondary/tertiary sales tracking for channel partners.

3. B2C Sales (Residential & Retail Rooftop)

• Residential Growth: Drive residential rooftop solar sales through direct outreach, local marketing events, society camps, and digital/telecalling leads.

• Customer Journey Oversight: Guide customers from initial site feasibility assessment and proposal generation to subsidy/net-metering guidance and installation handover.

4. Operations & Cross-Functional Alignment

• Technical Collaboration: Coordinate smoothly with design, engineering, procurement, and installation/after-sales teams to ensure timely project delivery.

• Policy & Subsidy Awareness: Keep updated on central/state solar policies, MNRE guidelines, net-metering norms, and financing/loan options (e.g., PM-Surya Ghar or solar financing institutions).

• Reporting: Maintain accurate MIS reports, sales funnels, and CRM updates for management review.

Required Qualifications & Skills

• Education: Bachelor’s degree in Electrical/Mechanical/Renewable Energy Engineering or Business Administration (MBA preferred).

• Experience:

• 3–7 years of overall sales experience in the solar, renewable energy, or electrical product industry.

• Proven track record in handling both B2B/channel networks and B2C retail/residential sales.

• Technical Knowledge: Strong understanding of solar PV panels, inverters, batteries, net-metering, and rooftop structures.

• Soft Skills: Exceptional leadership, communication, negotiation, and problem-solving abilities.

• Other Requirements: Proficiency in CRM software (Salesforce, HubSpot, or custom apps), valid driving license, and willingness to travel extensively.

Sales Executive (Solar, BESS, Water Heaters, EV Charging)

Objective of the Role

To accumulate and convert qualified leads for:

Rooftop solar (residential & commercial)

BESS (Battery Energy Storage Systems)

Solar water heaters

EV charging stations

Each executive must justify their salary through individual kW business generation and source all leads from their own network/efforts.