Digital Marketing Executive

Digital Marketing Manager – Performance Marketing

Company: Maxforce Services Private Limited

Location: Sector 63, Noida — On-Site

Experience Required: 2–3 Years

Employment Type: Full-Time

About the Role

Maxforce Services Private Limited is looking for a results-driven Digital Marketing Manager with hands-on expertise in Meta Ads and Google Ads.

The selected candidate will take complete ownership of performance marketing across our client portfolio—from campaign strategy and setup to optimization, tracking, reporting, and improving ROI.

Key Responsibilities

Meta Ads — Facebook & Instagram

- Plan, launch, and manage Lead Generation, Traffic, Conversion, Retargeting, and Brand Awareness campaigns.

- Create and manage Custom, Lookalike, Interest-Based, and Retargeting audiences.

- Write ad copy and prepare clear creative briefs aligned with campaign objectives.

- Conduct A/B testing of creatives, audiences, placements, offers, and bidding strategies.

- Monitor daily ad spend, CPL, CTR, ROAS, frequency, and other key performance metrics.

- Set up and troubleshoot Meta Pixel, Events, and Conversions API.

Google Ads

- Manage Search, Display, Performance Max, YouTube, and Shopping campaigns.

- Conduct keyword research, match-type planning, and negative keyword management.

- Write compelling ad copy with clear and effective CTAs.

- Improve Quality Score, Ad Rank, conversion rate, and overall campaign efficiency.

- Manage bidding strategies, including Manual CPC, Target CPA, and Target ROAS.

- Set up and audit Google Tag Manager, GA4 tracking, and conversion goals.

Performance Monitoring & Reporting

- Track and analyze campaign performance regularly.

- Prepare weekly and monthly performance reports.

- Maintain client-wise dashboards covering ad spend, leads, CPL, CTR, conversions, and ROAS.

- Provide actionable recommendations to improve campaign ROI.

- Identify budget-pacing issues and recommend corrective measures proactively.

Strategy & Team Coordination

- Collaborate with content, design, and web-development teams to create high-performing ads and landing pages.

- Manage multiple client accounts simultaneously with complete ownership and accountability.

- Develop campaign strategies based on each client’s business goals and target audience.

- Stay updated with platform algorithm changes, new ad formats, advertising policies, and industry trends.

Required Skills & Experience

- 2–3 years of hands-on experience managing Meta Ads and Google Ads.

- Proven experience managing advertising budgets of ₹1 lakh or more per month.

- Strong understanding of marketing funnels, including TOFU, MOFU, and BOFU.

- Proficiency in Meta Business Manager, Google Ads, Google Tag Manager, and Google Analytics 4.

- Strong knowledge of pixel setup, event tracking, conversion tracking, and attribution models.

- Experience running lead-generation campaigns for industries such as D2C, real estate, education, or professional services.

- Ability to interpret campaign data, identify performance gaps, and take quick corrective action.

- Strong communication, reporting, and account-management skills.

Good to Have

- Experience using SEMrush, SpyFu, Similarweb, or similar competitor-research tools.

- Basic knowledge of landing-page optimization using WordPress or Unbounce.

- Experience managing agency, white-label, or multiple client accounts.

What We Offer

- Competitive salary based on experience and skills.

- Opportunity to work on 10+ live client campaigns across different industries.

- Clear growth path towards Senior Performance Marketer or Team Lead.

- Collaborative, fast-paced, and learning-focused work environment.

- Exposure to diverse advertising strategies, budgets, and business categories.

How to Apply

Send your updated CV along with campaign performance samples or case studies to:

Email: info@maxforcedigital.com

Subject Line: Application – Digital Marketing Manager