Digital Marketing Executive

Job Description: Senior Digital Marketing Executive

Company: Ashiyana Real Estate

Location: Pune, Maharashtra

Department: Digital Marketing

Experience: 3–5 Years

Employment Type: Full-Time

About the Company Ashiyana Real Estate is looking for a creative, result-oriented, and experienced Senior Digital Marketing Executive to strengthen our online presence, generate quality property leads, and support business growth through effective digital marketing strategies.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies for real estate projects and property listings.
• Plan campaigns to increase brand awareness, engagement, and qualified lead generation.
• Manage the company's digital marketing calendar and campaign budgets.

2. Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create engaging content, reels, stories, property posts, and promotional campaigns.
• Monitor social media performance and improve reach, followers, and engagement.

3. Paid Advertising & Lead Generation

• Plan, launch, and optimize Meta Ads (Facebook and Instagram) and Google Ads.
• Generate quality leads for residential and commercial properties.
• Monitor cost per lead (CPL), campaign performance, conversions, and return on advertising spend.
• Coordinate with the sales and telecalling teams to improve lead quality and conversion rates.

4. Content & Creative Management

• Develop content strategies for property promotions, project launches, offers, and company branding.
• Coordinate with graphic designers, video editors, photographers, and external agencies.
• Ensure all marketing creatives follow the company's brand guidelines.

5. SEO & Website Management

• Improve website visibility through SEO, keyword research, and content optimization.
• Monitor website traffic, lead sources, and user engagement using analytics tools.
• Support landing page optimization and online lead capture.

6. Reporting & Performance Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Track leads generated, CPL, campaign spending, engagement, and conversions.
• Identify opportunities to improve campaign performance and marketing ROI.
• Required SkillsStrong knowledge of Meta Ads Manager and Google Ads.
• Experience in social media marketing, paid campaigns, and lead generation.
• Knowledge of SEO, Google Analytics, and website optimization.
• Understanding of Canva, Photoshop, or other creative tools.
• Strong communication, analytical, and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.
• Eligibility CriteriaBachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred.
• 3–5 years of relevant digital marketing experience.
• Demonstrated experience in paid advertising and lead generation.
• A portfolio of previous campaigns and measurable results will be an advantage.
• Key Performance Indicators (KPIs)Quality leads generated and cost per lead.
• Lead-to-site-visit and lead-to-booking conversion support.
• Social media reach, engagement, and audience growth.
• Website traffic and organic search performance.
• Campaign ROI and monthly marketing targets.
• What We OfferCompetitive salary based on experience and skills.
• Performance-based incentives, subject to company policy.
• Opportunity to lead digital marketing initiatives in the real estate sector.
• A growth-oriented work environment with opportunities for career development.

Interested candidates can share their updated CV and portfolio of digital marketing campaigns with the HR team at Ashiyana Real Estate.