Digital Marketing Executive

Equitypandit Financial Services Private Limited is looking for an experienced Digital Marketing Executive who will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our social media channels and apps. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team. At Equitypandit, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Duties and Responsibilities:

• Create and implement inclusive digital marketing strategies by utilising different digital media and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities. 
• Create and curate social media campaigns, including content creation, publishing, and community management.
• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Develop and execute email and WhatsApp marketing campaigns.
• Analyse analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.

Required skills and qualifications:

• Proven 2-3 years of experience in digital marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing including strong knowledge of Email Marketing, Whatsapp Marketing & App Marketing.
• Certifications in HubSpot, Google Analytics, Google Ads, or similar.
• Excellent communication, presentation and interpersonal skills.  

Work Experience: 2 - 3 years

Qualifications: Bachelor's or Master's degree in Marketing/Certification in relevant field