Senior Sales Executive

SUNBYTE ENERGY SOLUTIONS LLP

Job Description – Senior Sales Executive

Department: Sales & Marketing

Designation: Senior Sales Executive

Employment Type: Full-Time

Reporting To: Management / Partner

Team Coordinated: 2 Telecallers + 2–3 Field Sales Executives

Industry: Solar Rooftop / Renewable Energy

Location: Surat, Gujarat

Experience: 2+ years in Sales / Business Development preferred

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About the Role

Sunbyte Energy Solutions LLP is looking for a result-oriented and responsible Senior Sales Executive to lead and coordinate our sales team and drive residential rooftop solar sales.

This position will act as an important link between Management and the Sales Team. The candidate will be responsible not only for supervising the Telecalling and Field Sales teams, but also for personally following up on every quotation, handling customer objections and negotiations, and converting qualified leads into confirmed solar projects.

The ideal candidate must be a strong closer, excellent communicator, disciplined in follow-ups, comfortable working with targets, and capable of taking ownership of the complete sales pipeline.

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Key Responsibilities

1. Sales Target & Business Development

- Take ownership of the company's assigned monthly sales target.

- Work towards achieving 30–35 confirmed project closures per month as per the assigned target.

- Develop and execute daily and monthly sales plans.

- Monitor the complete sales funnel from lead generation to final order confirmation.

- Identify high-potential prospects and prioritize them appropriately.

- Ensure adequate sales pipeline for achieving current and upcoming monthly targets.

- Focus on revenue generation and profitable sales rather than merely increasing sales activities.

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2. Quotation Follow-up & Final Sales Closure

This is one of the most important responsibilities of the role.

- Personally handle follow-up of every customer to whom a quotation has been provided.

- Ensure no qualified quotation is left unattended.

- Contact customers regularly and understand their purchase decision timeline.

- Explain quotation details, system specifications, pricing, warranty, quality and service benefits.

- Identify customer objections and provide appropriate solutions.

- Handle price and competitor-related objections professionally.

- Conduct additional customer meetings or site visits wherever required.

- Follow up until the customer gives a clear outcome: Won / Lost / Decision Pending.

- Personally handle important negotiations and final closing.

- Convert qualified quotations into confirmed orders and advance payments.

- Record the reason for every lost quotation.

Primary objective: Convert quotations into confirmed solar projects.

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3. Team Coordination & Management

The Senior Sales Executive will coordinate and supervise:

2 Telecallers + 2–3 Field Sales Executives

Responsibilities include:

- Act as the coordination point between Management and subordinate sales staff.

- Allocate daily tasks to Telecallers and Field Sales Executives.

- Set daily priorities based on lead quality, customer requirements and sales opportunities.

- Conduct daily team reviews.

- Monitor completion of assigned tasks.

- Review individual employee performance.

- Identify team members who require support or improvement.

- Ensure timely follow-up of all assigned leads.

- Ensure proper coordination between Telecalling and Field Sales teams.

- Motivate the team to achieve monthly targets.

- Escalate important issues and performance concerns to Management.

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4. Daily Sales Planning & Monitoring

The Senior Sales Executive is expected to maintain daily control over the sales operation.

Morning Planning

Review:

- New Meta leads

- Pending leads

- Hot leads

- Quotations issued

- Pending quotation follow-ups

- Customer meetings

- Site visits

- Negotiations

- Expected closures

- Team priorities

During the Day

- Monitor progress of Telecallers and Field Executives.

- Ensure important leads are followed up on time.

- Personally intervene in high-value/hot/closing-stage leads.

- Resolve customer or team-related sales issues.

- Keep Management informed of important developments.

End-of-Day Review

Review:

- Leads contacted

- Follow-ups completed

- Site visits completed

- Quotations issued

- Quotations followed up

- Negotiations conducted

- Orders closed

- Advance/payment status

- Pending hot leads

- Major issues requiring Management attention

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5. Lead Management – Meta Leads

Since a significant portion of leads are generated through Meta advertising, the Senior Sales Executive will be responsible for ensuring proper lead handling and conversion.

- Ensure every new lead is assigned to the appropriate team member.

- Ensure new leads are contacted promptly.

- Monitor lead quality.

- Ensure lead status is updated in the CRM/ERP or Google Sheet.

- Identify hot, warm and cold leads.

- Ensure proper follow-up frequency.

- Prevent lead leakage.

- Monitor lead-to-site-visit conversion.

- Monitor site-visit-to-quotation conversion.

- Monitor quotation-to-order conversion.

- Provide feedback to Management regarding lead quality and Meta campaign performance.

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6. Customer Handling & Relationship Management

- Build professional and long-term relationships with customers.

- Understand customer requirements, budget and expectations.

- Explain suitable rooftop solar solutions.

- Clearly communicate the benefits of choosing Sunbyte Energy Solutions LLP.

- Handle customer questions regarding system, pricing, installation, warranty, subsidy and after-sales service.

- Maintain professional communication throughout the sales process.

- Ensure a smooth handover of confirmed customers to the project/execution team.

- Maintain customer trust and protect the company's reputation.

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7. Price Negotiation & Discount Authority

The Senior Sales Executive will be responsible for negotiating with customers within the price and discount limits approved by Management.

Authorized:

- Negotiate within the approved price range.

- Handle reasonable price objections.

- Present approved offers and commercial options.

- Recommend suitable commercial solutions to customers.

Management Approval Required:

- Exceptional discounts

- Pricing below the approved limit

- Special commercial commitments

- Any commitment that may significantly affect company profitability

- Any unusual customer requirement requiring Management approval

The employee shall not independently approve exceptional discounts or commercial terms beyond the authority delegated by Management.

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8. CRM / ERP & Sales Data Management

- Maintain accurate customer and lead information in the company's CRM/ERP and Google Sheet.

- Update lead status regularly.

- Record quotation details.

- Record follow-up dates and outcomes.

- Maintain accurate sales pipeline.

- Record lost-lead reasons.

- Ensure team members update their assigned leads.

- Keep sales data current and reliable.

- Ensure Management has accurate information for decision-making.

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9. Reporting to Management

The Senior Sales Executive will maintain daily communication with Management, including phone/WhatsApp communication as required.

A daily sales report should include:

- New leads received

- Leads contacted

- Qualified leads

- Site visits scheduled

- Site visits completed

- Quotations issued

- Quotation follow-ups

- Negotiations

- Orders closed

- Sales value

- Advance/payment status

- Hot leads

- Pending quotations

- Lost leads and reasons

- Team performance

- Important customer issues

- Support/approval required from Management

The employee must immediately escalate any high-value opportunity, serious customer complaint, exceptional discount requirement or critical sales issue.

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10. Sales Performance Analysis

The Senior Sales Executive will regularly analyse:

- Lead conversion ratio

- Lead-to-site-visit ratio

- Site-visit-to-quotation ratio

- Quotation-to-order ratio

- Individual salesperson performance

- Team performance

- Lead ageing

- Lost-lead reasons

- Customer objections

- Competitor pricing

- Sales pipeline

- Monthly target achievement

Based on these observations, the employee should recommend practical improvements to Management.

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11. Sales Process Improvement

The candidate is expected to actively improve the sales process rather than simply execute assigned tasks.

Responsibilities include:

- Suggest improvements in telecalling scripts.

- Improve customer follow-up procedures.

- Improve quotation presentation.

- Identify common reasons for lost sales.

- Recommend methods to improve conversion.

- Share competitor and market feedback.

- Suggest customer referral opportunities.

- Identify opportunities for improving team productivity.

- Develop better methods of tracking pending quotations.

- Help establish a disciplined and repeatable sales process.

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Key Performance Expectations

The candidate will be evaluated primarily on results and conversion, not merely on the number of calls or visits.

Major performance parameters:

- 30–35 monthly project closures, as assigned by Management.

- Achievement of monthly sales/revenue targets.

- Quotation-to-order conversion.

- Timely follow-up of every quotation.

- Team target achievement.

- Lead response and follow-up discipline.

- CRM/ERP accuracy.

- Daily reporting compliance.

- Customer handling and negotiation.

- Sales profitability and adherence to approved pricing.

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Candidate Profile

We are looking for someone who is:

- Result-oriented and target-driven

- A strong sales closer

- Excellent in communication and negotiation

- Confident in handling customers

- Comfortable with field sales and customer meetings

- Capable of managing a small sales team

- Highly disciplined with follow-ups

- Proactive rather than waiting for instructions

- Comfortable working independently

- Able to take ownership and responsibility

- Good at analysing sales data

- Comfortable using Google Sheets, CRM/ERP and WhatsApp

- Willing to take accountability for team performance

Preferred Experience

- 2+ years of experience in sales/business development.

- Experience in solar, electrical, renewable energy, construction, real estate, finance or related industries will be an advantage.

- Experience managing or coordinating sales executives will be preferred.

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What We Expect From This Position

The Senior Sales Executive should be able to operate as the day-to-day sales leader in the absence of Management from the office.

Management should not have to personally chase every lead, quotation or salesperson.

The Senior Sales Executive is expected to:

Plan → Allocate → Monitor → Follow Up → Negotiate → Close → Report

with clear accountability for the final result.

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Compensation & Incentives

Salary: ₹[________] per month

In addition to fixed salary, the employee will be eligible for performance-based sales incentives as per the company's incentive policy.

Incentives will be linked to applicable parameters such as:

- Individual sales closures

- Team target achievement

- Revenue achievement

- Sales performance

- Approved pricing/margin discipline

- Collection/payment performance

Detailed incentive terms will be communicated separately by Management.

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Important Note

The responsibilities mentioned above are not exhaustive. The employee may be required to perform additional sales, customer relationship, coordination or business-development responsibilities as reasonably assigned by Management from time to time.

The company reserves the right to modify KRAs, KPIs, targets and reporting requirements based on business requirements.

Sunbyte Energy Solutions LLP is looking for an employee who takes ownership of results—not just activities.