Performance Marketing Executive

Performance Marketing Executive

Real EstateExperience: Minimum 6 months of hands-on experience in Performance Marketing

Industry: Real Estate

Location: Virar West

Employment Type: Full-Time

Job DescriptionWe are looking for a Performance Marketing Executive with hands-on experience in digital advertising and lead generation, preferably from the real estate industry. The candidate will be responsible for managing, monitoring, analysing, and optimising paid marketing campaigns across Meta and Google to generate quality leads and improve campaign performance.

• Key ResponsibilitiesPlan, execute, monitor, and optimise Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Manage campaigns focused on lead generation, conversions, and customer acquisition.
• Monitor key performance metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, Conversion Rate, and overall campaign performance.
• Analyse campaign data and identify opportunities to improve lead quality, conversion rates, and ROI.
• Perform audience targeting, retargeting, segmentation, and campaign optimisation.
• Monitor daily campaign performance and make necessary adjustments to budgets, bids, audiences, creatives, and targeting.
• Work closely with the sales team to understand lead quality and conversion performance.
• Maintain and prepare regular campaign performance reports and provide actionable insights.
• Track and analyse the complete lead journey from ad click → lead generation → sales conversion.
• Support conversion tracking, pixels, events, and basic tracking setup.
• Conduct A/B testing of audiences, creatives, ad copies, and campaign strategies.
• Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising.
• Mandatory Skills & RequirementsMinimum 6 months of hands-on experience in Performance Marketing.
• Practical experience in managing Meta Ads and Google Ads is mandatory.
• Strong understanding of Meta & Google Ads metrics, including CTR, CPC, CPM, CPL, CPA, ROAS, and Conversion Rate.
• Good understanding of lead generation and conversion-focused campaigns.
• Basic knowledge of audience targeting, retargeting, campaign structures, and conversion tracking.
• Ability to analyse performance data and make data-driven optimisation decisions.
• Strong analytical and problem-solving skills.
• Comfortable working with campaign reports, dashboards, and performance data.
• Real estate industry experience will be preferred.