Digital Marketing Executive

Digital Marketing Executive

Industry: Specialty Chemicals Manufacturing

Department: Digital Marketing

Location: Murlipura (Jaipura)

Experience: min 3 Years

Employment Type: Full-Time / Part-Time (as applicable)

Work Mode: Work From Office / Hybrid (as applicable)

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage and improve the company's online presence, website visibility, social media engagement, and digital lead generation.

The ideal candidate should have practical knowledge of SEO, social media marketing, content creation, website management, digital marketing analytics, and online brand promotion.

• 📌 Key Responsibilities
• Plan and execute digital marketing strategies to improve brand awareness and online visibility.
• Manage company social media accounts, including Instagram, Facebook and LinkedIn.
• Create engaging social media posts, reels, carousels, captions and promotional content.
• Plan and maintain a monthly social media content calendar.
• Implement On-Page SEO, Off-Page SEO, keyword research and basic Technical SEO.
• Optimize website pages and blogs to improve organic search rankings and website traffic.
• Manage website content updates using WordPress or other CMS platforms.
• Conduct competitor research and identify digital marketing opportunities.
• Create SEO-friendly blogs, website content and promotional campaigns.
• Monitor website traffic, keyword rankings, social media engagement and campaign performance.
• Use Google Analytics and Google Search Console to track website performance.
• Support email marketing, online campaigns and lead-generation activities.
• Explore AI tools to improve content creation and marketing productivity.
• Prepare monthly digital marketing reports and recommend improvements.
• Stay updated with digital marketing trends, platform algorithms and industry best practices.

• 🛠️ Required Skills
• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Content Creation & Marketing
• Website Management
• Keyword Research
• Canva and Basic Video Editing
• Google Analytics
• Google Search Console
• WordPress
• Competitor Analysis
• Lead Generation
• Digital Marketing Reporting

• 🎯 Key Performance Areas (KRA)
• Growth in organic website traffic and search visibility.
• Improvement in targeted keyword rankings.
• Consistency and quality of social media content.
• Growth in social media reach and engagement.
• Website content optimization and maintenance.
• Qualified leads and inquiries generated through digital channels.
• Timely execution of marketing activities and performance reporting.