Marketing Executive

Marketing Executive – GetWetFit & Co.

Location: Delhi NCR

Department: Marketing & Communication

Reports To: Head of Marketing

Experience: 1–2 years

Employment Type: Full-time | On-site

Travel: May require travel across India for meetings and major events.

Role Objective

To plan, execute, monitor, and optimise digital advertising campaigns that generate quality leads, improve conversions, and support business growth. The role focuses on paid advertising, campaign performance analysis, audience targeting, and continuous optimisation across digital platforms.

Experience & Other Requirements

• Minimum 1–2 years of experience in performance marketing or paid digital advertising.
• Hands-on experience with Meta Ads Manager and/or Google Ads.
• Understanding of lead generation, audience targeting, and campaign optimisation.
• Analytical, organised, and detail-oriented.
• Ability to interpret campaign data and identify improvement opportunities.
• Good communication and coordination skills.
• Comfortable working in a fast-paced startup environment.

Key Responsibilities

1. Paid Campaign Management

• Plan and execute advertising campaigns across Meta Ads and Google Ads.
• Set up campaigns, select target audiences, allocate budgets, and monitor results.
• Test different campaign objectives, creatives, and audience segments.
• Ensure campaigns align with business and lead-generation goals.

2. Lead Generation & Conversion

• Generate relevant leads for GetWetFit's wellness experiences, fitness-on-water sessions, partnerships, and other business offerings.
• Monitor lead quality and campaign conversion rates.
• Identify opportunities to improve lead generation and reduce acquisition costs.
• Coordinate with the relevant teams to track lead follow-ups and outcomes.

3. Campaign Optimisation

• Monitor campaign performance and make regular adjustments.
• Conduct basic A/B testing of creatives, ad copy, and audiences.
• Optimise campaigns based on performance data and available budgets.
• Identify underperforming campaigns and suggest corrective actions.

4. Performance Tracking & Reporting

• Track key metrics such as CPL, CPC, CTR, conversions, and ROAS, wherever applicable.
• Prepare regular campaign performance reports.
• Analyse results to understand what is working and what needs improvement.
• Maintain organised records of campaign budgets, leads, and results.

5. Audience Research & Targeting

• Research relevant customer segments, interests, and audience behaviours.
• Assist in building targeted and retargeting audiences.
• Explore opportunities to reach new customers across relevant digital platforms.
• Support campaign strategies for different business offerings and target markets.

6. Ad Creatives & Content Coordination

• Coordinate with designers and the content team for ad creatives, videos, and copy.
• Suggest creative concepts and messaging based on campaign performance.
• Ensure advertisements align with brand guidelines and campaign objectives.
• Identify high-performing creatives and recommend improvements.

7. Tracking & Campaign Setup

• Assist with Meta Pixel, conversion tracking, and Google Analytics 4, as applicable.
• Monitor campaign landing pages and lead forms for basic performance issues.
• Support accurate tracking of leads and campaign conversions.
• Learn and implement improved tracking practices as required.

8. Collaboration & Growth

• Support Work closely with the Head of Marketing, content team, designers, and sales or operations teams.
• Share campaign insights and actionable recommendations.
• Research new advertising opportunities and digital marketing trends.
• Contribute ideas to improve customer acquisition and overall marketing performance.

What This Role Owns

• Day-to-day paid campaign execution and monitoring.
• Lead generation campaign performance.
• Campaign optimisation and performance reporting.
• Advertising budget tracking.
• Coordination for ad creatives and campaign requirements.
• Identification of opportunities to improve digital marketing results.

Required Skill Set

• Meta Ads Manager and Google Ads.
• Paid Campaign Management and Lead Generation.
• Audience Targeting and Retargeting.
• Basic A/B Testing and Campaign Optimisation. Understanding of CPL, CPC, CTR, and ROAS.
• Basic knowledge of Google Analytics 4 and conversion tracking.
• Data Analysis and Performance Reporting.
• Ad Creative and Copy Performance Analysis.
• Strong analytical thinking, ownership, and willingness to learn.

Why Join GetWetFit?

• Work closely with the leadership team in a growing startup.
• Take ownership of campaigns and contribute directly to business growth.
• Experiment with new advertising strategies and creative ideas.
• Gain hands-on experience in scaling a distinctive wellness brand.
• Work on exciting wellness experiences, partnerships, and campaigns.
• Simple Definition of Success Consistent generation of relevant, quality leads.
• Better campaign efficiency and improved cost per lead.
• Regular monitoring and timely optimisation of advertising campaigns.
• Accurate reporting and clear performance insights.
• Effective use of advertising budgets.
• Measurable contribution to business growth.